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A Business Plan: Things to Consider When Starting Your Business

So, you want to start your own business? Well, it might be easier than you think to get started, since the minimum requirement is just to submit the information to your state and pay a fee. But are you starting a good business, an enduring business, and a profitable business? Those begin with a good Business Plan.

What is a Business Plan?

A business plan is like having a roadmap for your venture or having a compass in uncharted waters. A business plan is more than just a document; it’s a strategic blueprint that outlines the goals, objectives, and path to success for your business. It serves as a guide, detailing the company’s mission, vision, target market, competitive landscape, and financial projections.

At its core, a business plan is a tool to bring your dreams and ideas into the realm of reality. It forces you to articulate your business concept, refining it until it becomes a well-defined vision. This clarity not only aids in communicating your ideas to potential stakeholders but also acts as a constant reminder of your mission, keeping your team aligned and focused.

One of the primary functions of a business plan is to give yourself an idea of what you want and how you will achieve it. And how you can market your business to those who matter, such as customers and investors. 

Moreover, a business plan is a living document that evolves with your venture. As your business grows and the market changes, your plan can be adapted and revised, ensuring that you stay on course. (In other words, if you don’t have one yet, you can start now and keep using it!)

In essence, a business plan is a commitment to success. It demands introspection, market analysis, and strategic thinking. It’s a proactive approach to entrepreneurship, guiding you through the twists and turns of the business landscape. So, whether you’re a startup visionary or a seasoned entrepreneur, crafting a well-thought-out business plan is your key to unlocking the doors of success in the business world. As you begin your business plan, consider these important steps.

Four objects in a row. Three crumpled up balls of paper then a lit up lightbulb.

Defining Your Vision and Purpose

Before you can begin marking out your business plan you need to have a clear idea of your business vision and goals. Your vision is the North Star that guides every decision, shaping the identity and purpose of your business. It’s the embodiment of your aspirations.

Start by asking yourself: What do you envision for your business? What impact do you want to make? Your vision should be more than a statement; it should be a source of inspiration for both you and your team. If you would like to read more about defining your business vision, we have an article that goes more in-depth to help you understand exactly what you need.

Setting Business Goals

Once you know what you want, you have to set goals to achieve that vision. How are you going to get started? What does success look like and how can you measure your progress?

Make sure you are setting SMART goals—Specific, Measurable, Achievable, Relevant, and Time-bound. These goals act as the milestones on your entrepreneurial journey, providing direction and motivation. Whether it’s conquering a specific market share or achieving a revenue target, each goal should be a stepping stone toward realizing your overarching vision.

If you need ideas or tips for setting your SMART business goals, check out our article about goal setting.

Determine Your Products and/or Services

Central to your business plan is a detailed exploration of the products and services you offer. It’s not just about listing what you sell; it’s about defining the essence of your offerings. What sets your products or services apart in the market? How do they address the needs of your target audience?

Start by providing a detailed description of each product or service, highlighting its unique features and benefits. Consider the value proposition—what makes your offerings irresistible to customers? Don’t shy away from addressing potential challenges or competition; instead, use them as opportunities to showcase your strategic advantage.

Remember, the key is to demonstrate a deep understanding of your market and customers. Outline how your products or services fulfill a gap in the market or provide a superior solution. This clarity not only strengthens your business plan but also becomes a foundation for effective marketing and customer engagement strategies.

As you strive to define your products/services, consider checking out our article about determining the value you offer and investing in it.

In essence, defining your vision and goals, along with articulating the distinct value of your products and services, transforms your business plan from a mere document into a dynamic roadmap for success. It aligns your team, attracts investors, and sets the stage for your business to thrive in a competitive landscape.

Zoomed in on a white puzzle with a word on each piece. The words are quality, plan, company, service, and content. One piece is being held above the puzzle and says "Business" while the empty space is a different color and says in larger letters "Value".
Defining Value is a big part of a Business Plan.

Determine Your Business Structure and Systems

Business Structures

With a clear vision and well-defined goals in place, the next crucial step in your business plan is to establish a robust structure and efficient systems. Think of this as the scaffolding that supports the growth and sustainability of your venture.

While deciding on your business structure is more of a background choice, it is also very important for how your business might run and how both you and the government will treat it legally. Choosing the right business structure is like selecting the foundation for a building. It determines how your business will operate legally, financially, and administratively. Whether you opt for a sole proprietorship, partnership, limited liability company (LLC), or corporation, each structure has its own set of advantages and considerations.

Consider factors such as liability protection, tax implications, and ease of management. Your chosen structure should align with your long-term goals and the nature of your business. For instance, if you’re aiming for rapid growth and external investment, a corporate structure might be more suitable.
If you want more information regarding business structures or you want help filing documents, etc. feel free to contact our partners at Asset Equalizers who are there to help you with all of your business structuring needs.

Business Systems

While deciding on your business structure can help you get a good idea of how it will run, at least legally, you also need to plan how it is going to run internally between yourself, your employees, and your customers. Outline the core processes that will drive your day-to-day operations—from production and logistics to marketing and customer service. Define roles and responsibilities within your team, ensuring a smooth workflow.

Investigate technological solutions that can streamline your processes. Whether it’s project management tools, customer relationship management (CRM) software, or inventory management systems, leveraging technology can significantly enhance efficiency and reduce the likelihood of human error.

Consider implementing scalable systems that can grow with your business. As your operations expand, having flexible and adaptable systems in place ensures that your business can handle increased demands without major disruptions. You also want to make sure that your business can handle the strain of running without you there. It should not be solely dependent on your presence to keep working smoothly.

To learn more about how to manage your business systems, feel free to read one of the following articles that we have written to help you get a good idea of how to make your business run smoothly.

A group of people around a table reaching out to stack their hands in the middle, like a team huddle. The table is covered in work accessories like laptops and notebooks.

Company Values and Culture

Beyond the structural and operational aspects of your business, the heartbeat of your enterprise lies in its values and culture. These intangible elements are the soul of your company, shaping its identity and influencing every interaction, decision, and innovation. Establishing these foundational pillars before launching your venture is not just advisable—it’s imperative.

Many people would think of this as their company brand, and as many people will tell you, your brand is important. It will often dictate how you treat your customers, your employees, business partners, etc. Making sure that your brand is consistent and works for your company will make a big difference in how it is run.

If you are the sole employee you may not think much about your business values, but your values are the compass that keeps your business on the right course. They represent the principles and beliefs that define the character of your organization. Are you committed to innovation, transparency, or customer-centricity? Your values serve as the moral compass that guides business through challenges and opportunities.

Before the first product is sold or service rendered, articulate your company’s values. These should not be mere words on paper but a set of principles that permeate every aspect of your business. By setting clear values from the outset, you lay the groundwork for a cohesive and aligned team that shares a common purpose. Check out our article about Core Values for more ideas.

Company Culture

Culture is the invisible force that shapes the behavior and attitudes of your team. It’s the collective personality of your company—the way things are done and the way people interact. Establishing a positive and inclusive culture early on fosters a work environment where creativity flourishes, collaboration thrives, and individuals feel valued.

Consider what kind of culture will drive your business forward. Do you want a startup environment that embraces risk-taking and agility or a more established culture that prioritizes stability and long-term planning? By defining your desired culture before starting your company, you create a framework for hiring, employee development, and team dynamics. If you want to create a company culture of accountability, or just want a template for what creating company culture looks like, check out our article about creating a culture of accountability.

In essence, company values and culture are not just nice-to-haves. By setting the tone from the beginning, you create a strong foundation for your business to attract and retain top talent, build meaningful relationships with customers, and weather the inevitable storms of entrepreneurship. It’s an investment that pays dividends in the form of a resilient and harmonious organizational ecosystem.

A Scrabble board with tiles spelling out three connected words: Lead, Team, and Succeed.
A Business Plan helps you succeed and lead, and prepare a team.

Management and Leadership

As your business takes shape, the roles of management and leadership become pivotal in steering it toward success. Whether you’re the one providing the leadership, or you are training a leader to watch over your organization, managing your resources effectively and providing visionary leadership cannot just be delegated. They require intentional cultivation to create a dynamic and thriving organization.


Your employees are the keys to your success. Recognizing their significance and investing in their development is paramount. From the recruitment process to ongoing training and career advancement, the way you manage your team influences the company’s overall performance.

Create a positive work environment that fosters collaboration, innovation, and employee well-being. Acknowledge and reward achievements, and provide constructive feedback to fuel continuous improvement. By prioritizing the growth and satisfaction of your employees, you not only enhance their individual potential but also contribute to the collective success of the organization.For ideas about good employee management, check out our article about employee management and our Talent Optimization service through the Predictive Index.

Leadership vs. Management

As you make your plan for employees, you also need to plan for management and who will lead your employees. As you do that, try to focus more on good leadership than mere management. While management is about processes and tasks, leadership transcends the administrative realm. It’s about inspiring and motivating, setting a vision that ignites passion and commitment throughout the organization. Effective leadership involves being adaptable, empathetic, and visionary.

Set the tone by exemplifying the values and culture you’ve established. A true leader doesn’t merely dictate tasks but serves as a mentor, guiding the team toward shared objectives. Foster a culture of open communication, where ideas are valued and collaboration is encouraged. By embodying these leadership qualities, you cultivate a sense of purpose that permeates every level of the organization.

In essence, the synergy of management and leadership is the cornerstone of organizational success. It’s not a binary choice but a harmonious blend that optimizes efficiency while nurturing the human aspect of your business. As your business continues to grow, remember that effective management and inspirational leadership are not just roles; they are the catalysts that propel your business toward enduring success.

For more ideas about creating or being good leaders, check out our leadership articles.