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BUSINESS SELF-ASSESSMENT

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Your Marketing*

No

Yes

I know who my target market is and have analyzed their needs.

I have systems in place to create and maintain relationships with my clients/prospective clients.

I know how to convert marketing efforts into closed sales.

My marketing costs are low and manageable.

I know how to differentiate my business from competitors.

I know how to attract more customers.

I have a company image and unique brand recognition.

My current advertising is working.

I have a definite marketing strategy.

All my marketing efforts are measured and reassessed regularly.

Your Sales*

No

Yes

I know how to close deals and get paid.

My sales costs are low and manageable.

I have enough sales and/or my sales are consistent.

I spend enough time doing sales work.

I'm not too dependent on a few customers or accounts.

I and/or my people know how to sell effectively.

Our sales are done by people who can sell.

The sales staff are motivated and excited about what they are selling.

The sales staff are managed on daily and weekly goals and/or quotas.

We have an effective visual display of sales in the office.

Your Customer Service & Operations*

No

Yes

We have strict guidelines for customer services.

We constantly learn from our customer service mistakes.

My customers never complain about my service and/or deliveries.

My products and/or services are consistently high-quality.

I'm confident that a job can be done on time.

Our workplace is organized and we can normally find what we are looking for.

We know what our customers want.

We have a strong reputation for delivering great service.

We constantly work towards even better delivery of service.

We are organized and effective in what we do.

Your Cash Flow & Finances*

No

Yes

I know how sensitive my cash flow is to increases or decreases in income.

I have a strategy to handle unexpected fast growth.

I pay cash for my expenses.

I know what my cash burn rate is and how to control it.

I have strategies for additional income streams and other future products/services.

I am not over stretched financially and have patience with my market.

My business makes enough of a profit.

I have enough cash available to pay my bills.

I understand my financial and cash flow processes.

Most of my customers pay their bills on time.

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Your Work Life Balance*

No

Yes

I am working with someone who I can delegate some of the workload to.

I have a good relationship with my family.

I am fit and healthy and knows that it’s important.

I am able to manage my stress levels well.

My personal financial position is healthy.

I have interests outside of work.

I am addiction and adrenaline free.

I am well-grounded and have a good sense of self.

My family and friends are supportive of my business idea.

I will be happy to seek advice and assistance if the situation so demands.

Your People & Leadership*

No

Yes

Integrity and respect are at the heart of the team’s relationship.

The team is resourceful but aware of their limitations.

I/the team has a good balance between experience and skills

I am conscious of my own leadership and motivational strategies and can use it to bring out the best in people.

The team is engaged in my vision for the company.

I lead by example and clear communication.

I seem to find and keep the right people.

My people perform the way I need them to.

My people are committed or motivated.

My people consistently get things done on time.

Your Productivity*

No

Yes

I have designed flexible company systems that are easily reviewed.

I have considered and selected the best legal form of business.

Clear communication procedures are in place to minimize misunderstandings.

Staff meetings are productive and feedback rich with a clear purpose in mind.

I have systems in place for the capturing and easy access of knowledge applicable to my business and industry.

I have a weekly and quarterly checklist of duties and those responsible.

I have chosen the most applicable management structure for my company.

My business is well insured.

My systems are designed to be paper efficient.

All filing and admin procedures are in place including accountability details.

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Your Market Trends & Ratios*

No

Yes

My debt to equity ratio decreased last year.

Our sales are consistently increasing every year.

No two clients’ accounts for more than 50% of our turnover.

Profit margins are steadily increasing.

We have a good ratio of return customers.

A good percentage of our marketing budget is spent on keeping existing customers.

Our Inventory turnover is high.

Our employee turnover is less than 30% annually.

Our debt repayment as a percentage of profit decreased last year.

We are constantly monitoring market trends and acting on the changes in the market.

Your Sustainability*

No

Yes

I understand the importance of and practice good business ethics.

I plan to continually re-invest in my business and my team.

My customers can easily articulate the benefits of my service/products and will be happy to refer me to others.

I regularly review my business process to ensure outstanding service to my customers.

I have and maintain strong relationships with all the stakeholders involved in my business.

I deal with problems and challenges as they occur and don’t put anything off until later.

I continually strive to outperform all my competitors.

I ask my clients what they want and over respond to deliver.

My team and I have the willingness and ability to change and respond to market changes quickly.

I see problems as an opportunity to improve.

Your Environment & Network*

No

Yes

I have a working environment that inspires me to create, innovate and succeed.

My working environment is neat, uncluttered and organized.

I belong to several business networks where I can gain business and meet other entrepreneurs.

I am an effective networker and know how to handle networking leads.

I realize that personal and network referrals is a great way to gain business.

I have a trusty network of business advisors and a coach that I consult with at least once a month and act on their feedback.

The people in my formal and informal networks know exactly what I do.

I am aware of trade shows, exhibitions and other events specific to my industry and my potential clients.

I like my working environment and have few distractions.

I have considered strategic alliances with other companies.

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- Why Us?
- Common Challenges Testimonials
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Get Started
(801) 610-9313

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